Mindshare is the biggest of the media networks within WPP, the world's largest media planner and media buying group by billing. It was established from the combination of the internal media departments of the WPP advertising networks JWT and Ogilvy & Mather. WPP is the world's largest advertising company in terms of revenue and employs around 190,000 people in 3,000 offices in 112 countries. The shift in money from advertising to digital, including email marketing, social media and programmatic ads, is giving rise to high-growth digital marketing agencies; however, there are still many traditional creative and advertising agencies that have adapted to the focused landscape digitally. If you're looking for the largest media agency in the world, then Mindshare is your answer.
It is part of WPP, which is the world's largest media planner and media buying group by billing. WPP employs around 190,000 people in 3,000 offices in 112 countries and is the world's largest advertising company in terms of revenue. The shift from traditional advertising to digital marketing has given rise to high-growth digital marketing agencies; however, there are still many traditional creative and advertising agencies that have adapted to this new landscape. Adbrands' individual country pages (e.g., U. S.
US or UK) provide rankings of major media agencies in local markets. Most recently, Mindshare acquired Japanese agency Tambourine, an e-commerce customer experience agency with around 70 employees, specializing in leveraging Salesforce's cloud-based technology to improve digital services. This type of agency can work for any type of client, be it a company, a corporation, a private agency, a non-profit organization, or even an individual. This ranking includes traditional advertising agencies as well as other companies specializing in digital marketing, CRM, healthcare, shopper & promotional marketing, public relations and other disciplines. Several of these agencies offer multiple disciplines; the primary discipline of each of the agencies listed is indicated by the color code after its name. Most advertising agencies also offer a wide range of other full-service marketing disciplines; other agencies specialize in one or two specific areas; for example, healthcare or public relations.
This China-based advertising agency focused on brand management became the first Chinese publicly traded company in the field. It became a major force in its own right, especially in several European markets, but is now merging into sister agency iProspect. These networks offer services such as branding, strategic media buying and planning, healthcare marketing, and digital marketing. Dentsu is Japan's largest advertising agency and, together with its biggest competitor Hakuhodo, is more than 120 years old - making it one of the oldest advertising agencies in the world. The loss of several key customers caused parent company Publicis to separate Mediavest and several of its clients and merge them into the much smaller Spark - leaving Starcom as the main agency. Publicis Groupe was founded in 1926 and is one of the oldest and largest Western advertising companies in the world.
Originally formed by the gray advertising media department, it is especially strong in Europe and in two key markets - the United Kingdom and Germany.