Seeing is believing, so without further ado, here are eleven of our favorite companies that are doing digital marketing well, and four social media superstars. American Express, a famous credit card company, has a strong digital marketing campaign. They are regularly experimenting with new digital marketing channels and are active on Facebook, Twitter, Foursquare, YouTube, LinkedIn, Google+ and other platforms. Community and membership are the most important parts of American Express marketing.
They seize every available opportunity to increase their influence on social media and organize a friendly and simple online experience for all their customers. Interacting with them, offering them unique content and creating an ideal digital experience is what matters to AmEx and helps them stand out from the competition. Mint has an incredible digital marketing strategy that made them one of the best financial management services. They started working mainly on content creation, conducted targeted campaigns that earned the trust of their audience.
Their team created great infographics that are packed with attractive and well-designed information. Later, Mint started using Facebook and Twitter in a very effective way. They held conversations with their customers, held sweepstakes and promoted their pages. Mint is now more than just a product; it's a place to talk about finance, tell business stories, and share tips.
Not only does Zappos focus on accumulating new customers, they focus on their current customers, ensuring more followers in the long run. They listen carefully to their customers and apply new ideas based on what they learn. They focus on what their customers want, not what they want customers to want. World's Largest Online Retailer Has Huge Digital Marketing Campaign.
Amazon always highlights the importance of an engaged community. Facebook, Twitter, Pinterest and now its own Spark network have become one of the keys to Amazon's success. With Spark, Amazon can learn more about customer interests and aspirations. Airbnb, an online marketplace that organizes and offers accommodation, saw tremendous growth with the development of digital marketing.
They adopted a great digital marketing strategy and then implemented it correctly. Airbnb started actively using social media marketing which helped them gain massive media coverage and increased their following. Using social media, they could send their brand message clearly. Airbnb is active on almost every social media platform.
Much of Airbnb's success is due to its website; the design and functionality of the page make it very easy to use and its content is excellent and is designed to keep customers on site and provide them with supportive travel information. Nike's worldwide recognition is the result of its brilliant work in digital marketing. Nike's success is immense, and every action within its online strategy generates great profits. They focus on creating meaningful content to build customer loyalty and always pay attention to social problems and include nascent and cultural movements in their advertisements.
By using social media platforms which were popular with its customers, Nike managed to reach millions of people and also improve its lead generation. Nike's advertising campaign has proven that its strategy worked and continues to work; today they have almost 99 million followers on Instagram alone and can call themselves the largest manufacturer of sports clothing and footwear. Lego, the famous representative of the toy industry, has focused on customer engagement as well as product quality and customer relationships. Digital campaigns are an essential part of their marketing strategy; they actively use their own websites, gaming websites, e-commerce channels, and social media platforms.
Social media is an integral part of Lego's marketing strategy; they are using Facebook, YouTube and Instagram to increase customer base and attract followers - Lego has more than 13 million followers on Facebook and 5 million followers on Instagram! At the end of the day, all industries have come to rely on online advertising tactics in one or more ways - with Industry 4.0 and what will come next, the need for digital marketing continues to increase so much so that most industries have started making long-term digital marketing plans for the future. Therefore, whether or not your company can benefit from digital marketing strategies is no longer a question - the only question is how much your industry can reward your digital marketing efforts compared to other industries? It is expected and logical that marketers will benefit more from the introduction of digital marketing tactics - after all, digital marketing as we know it today constitutes every business-consumer online interaction no matter how small or insignificant! As experienced service providers marketers act as mediators between industries and digital marketing trends - when a problem that requires medical attention comes into play people need to be able to find the best option for them online; that's why the healthcare industry is among those in need of digital marketing services! By offering engaging articles and helpful tips that can help people resolve their emergencies medical professionals can gain trust expand patient base improve digital impact! The retail industry is among the best when it comes to ROI it can generate through digital marketing - with more consumers looking for quick online solutions to buy products retailers have no choice but to take their business online! In the past we discussed some of the best platforms for creating e-commerce websites - it is through great user experience responsive web design that retail companies can attract business ensure increase revenues! The other part of coin comes through several channels promote products - one most popular digital marketing solutions e-commerce companies rely on is social media advertising! With help trained social media marketing agencies company can easily promote products increasing customer base brand awareness process - this approach applies small retailers much does large retail businesses! Marketing has always played crucial role in success any business - but today it's even more important than ever before! Digital marketing provides companies opportunity reach larger audience faster cheaper than ever before - if done correctly it can help businesses grow exponentially! Companies need understand importance digital presence create effective strategies ensure success.