The world of digital marketing has been around for quite some time, with some arguing that Gugliemo Marconi, who invented radio in 1896, was the first digital marketer. Others will say that computer engineer Ray Tomlinson should be credited with the birth of digital marketing because he sent the first email in 1971. The launch of Yahoo in 1994, also known as Jerry's Guide to the World Wide Web, after its founder Jerry Yang, received nearly 1 million views in its first year. This led to a major shift in the digital marketing space, with companies optimizing their websites for higher search engine rankings. Philip Kotler is widely considered to be the founder of Digital Marketing (online marketing). He is an American professor who has written more than 60 books on digital marketing.
Through his efforts, digital marketing has become popular and consolidated as an academic field. As people have moved to tablets, phones and computers, this is where digital marketers have gained the most ground. Recent trends show that companies and digital marketers are prioritizing brand awareness, focusing more on their digital marketing efforts to cultivate brand recognition and recovery than in previous years. This has led to wholesale changes in the digital marketing space, with companies optimizing their websites for higher search engine rankings. Bhan is a great example of this; from a recent Computer Science Engineering graduate to owning a successful digital marketing agency, his intrinsic motivation, self-confidence and determination, hard work and endless efforts to build a better tomorrow finally paid off. As digital marketing depends on a technology that is constantly evolving and changing rapidly, the same characteristics should be expected from digital marketing developments and strategies.
Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones (SMS and MMS), callbacks, and mobile ringtones on hold. In a world where more than 170 million people use social media on a regular basis, all working professionals are expected to be familiar with at least the fundamental principles of digital marketing. Avantika is a project management and digital marketing knowledge manager. Her area of interest is project design and analysis for digital marketing, data science and analytics companies. In simple words, digital marketing is the form of product promotion through the Internet or any form of electronic media.
One of the key objectives of modern digital marketing is to increase brand awareness, the extent to which customers and the general public are familiar with and recognize a particular brand. Digital Resource is a full-service Internet marketing agency with a proven track record in generating leads and online sales, increasing brand market share, and demonstrating return on investment. In simple terms, digital marketing is the promotion of products through the Internet or any form of electronic medium. Berman is another example of success in this field; with his exceptional passion for technology and a deeper understanding of current digital marketing trends, he has created a successful digital marketing agency from the ground up. He has helped many start-ups take their businesses to the Internet, build a strong brand presence and multiply their revenues through tried and tested digital marketing strategies you've perfected over time. The founder of Digital Resource and a landscape construction startup that he has sold since, Berman is a veteran of managing successful businesses.