Are you looking to create a successful digital marketing strategy? With the ever-evolving digital landscape, it can be difficult to know where to start. From content marketing to SEO, there are many strategies that can help you reach your target audience. In this article, we'll explore the most popular digital marketing strategies and how they can help you reach your goals. Content marketing is one of the most popular digital marketing strategies.
It involves creating content such as blogs, podcasts, and videos that are designed to engage your target audience. The sweet spot for blog length is 2,400 words, as this allows Google bots to easily crawl your blog and bring out keywords and other essential factors to improve your search engine rankings. Podcasts are also growing in popularity, as Google's search algorithms try to transcend text to voice, as well as videos and images. It's no surprise that 70% of marketers invest in content marketing and 40% of marketers say that content marketing is an important part of their strategy.
However, it's important to have a team and strategy in place before diving into content marketing blindly. 77% of companies have a content marketing strategy and 78% of companies have a team of one to three content specialists. Search engine optimization (SEO) is essential for businesses with an online presence. Customers are increasingly using search engines such as Google or Bing to find new products or services.
This is why SEO is more essential now than ever for online stores. Text is essential for search engine results, but the technical functions of the website are also essential for SEO results, such as hosting a fast loading and responsive website. Mobile optimization is one of the main SEO tactics for businesses, with almost 25% of companies using it. Local SEO is also important for businesses with physical locations.
46% of shoppers confirm inventory online before visiting a store, and 65% of Internet users aged 25-49 use voice search on voice-enabled devices at least once a day. Ecommerce SEO is an effective tool for online store owners, as organic search generates the majority of e-commerce sessions (33%) compared to search (32%). Social media marketing is another popular digital marketing strategy. With different social media platforms and strategies, creating a successful social media marketing campaign can be difficult.
Instagram is focused on visual content, so brands should promote their images and videos on Instagram as well as use the story feature and publish content to their feed. Facebook has free tools used by 80 million small businesses, such as Facebook groups (used by 18% of marketers). It also has a diverse audience that includes 51% of teens between 13 and 17 years old and 280 million users in India (the largest Facebook audience). Pinterest is becoming a win-win tool for all businesses, especially e-commerce companies.
At the beginning of the year, Pinterest had 367 million monthly active users. LinkedIn is a great tool not only to promote your business but also to establish contacts with industry professionals; there are 160 million LinkedIn users, most of them from the United States. Twitter has 166 million daily active users and marketers say it generates one of the best ROIs; the majority of Twitter's audience is based in the U. S. Email marketing is another popular digital marketing strategy; message personalization is the number one tactic used to improve email performance (20%) followed by improved email design (18%) and mobile-optimized emails (17%).Advertising should also be part of any digital marketing strategy; almost every aspect of digital marketing will move in a technological direction.
For example, voice search will continue its upward trend, inspiring brands to use natural, long-tail keywords when targeting potential customers through organic search or paid advertising (such as Bing Ads or Google Ads). Native advertising can also be effective; this involves placing ads within content that looks like editorial content. Finally, it's important to learn from experts in digital marketing such as Gary Vaynerchuk or Neil Patel. Gary Vaynerchuk was one of the first in the e-commerce niche and one of the first marketing influencers to flourish on YouTube with his own programs; he's now the owner of digital marketing agency VaynerMedia. Neil Patel is THE true guru of digital marketing; he's ranked as one of the top 10 digital influencers according to Forbes and has tried everything he teaches in practice as co-founder of Crazy Egg.